Founded in 2002 by Australian sisters Sarah Gibbs and Catherine de Groot, Trilogy refers to the 3 underlying principles of the brand:
simple, pure and vital.
'Simple' - no complicated beauty regimes required; 'Pure' - created from high quality, natural ingredients; 'Vital' - healthy alternatives to other synthetic cosmetics, that deliver results.
The company advocates policies of environmental awareness and sustainability in the preparation of its products, which are also reported by the company as 'not tested on animals or in laboratories that do animal testing.'
Natural emollients such as Rosehip and Evening Primrose Oil feature predominantly.
The brand includes specific Face, Body and Hair Care items, as well as a range for men and those with sensitive skin, and the 'everything balm'
, claimed to replace many items in a beauty kit.