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Canadian-born businesswoman, cosmetician and thoroughbred horse owner, Elizabeth Arden
(1884 - 1966) pioneered 'the Total Look' (coordinating lip, cheek and fingernail colours) and introduced modern eye make-up to North America.
"To be beautiful and natural is the birthright of every woman." — Elizabeth Arden
(1884 - 1966) pioneered 'the Total Look' (coordinating lip, cheek and fingernail colours) and introduced modern eye make-up to North America. "To be beautiful and natural is the birthright of every woman." — Elizabeth Arden
By the 1930s she owned over 30 salons in major cities around the world and her brand was considered to be the epitome of high fashion with patrons including British Queens, notable Hollywood celebrities and the wives of US Presidents. 'Blue Grass', a perfume introduced in 1931, is still available today.
Since Arden's death, the company has focussed on perfumes. Its signature fragrance is called 'Red Door', named after the 'Elizabeth Arden Red Door Salons.' Actresses, singers and celebrities continue to be associated with the promotion of the brand and the current face of the company is actress Catherine Zeta-Jones.
